Although his professional career began in 1981, it was in 1989 when the Ximo Roca Diseño studio was created.
His work is characterized by an initial immersion in the client’s business reality and by understanding the market they are targeting. It analyzes your production systems, your capacity, your economic potential… in this way it can offer a realistic, concrete and specific design service to each customer. The design will accommodate the market and not the design. He wants his work to enable companies to compete more competitively in the market and this is one of his constant concerns.
His projects, both national and international, range from industrial design and graphic design to interior design and architecture.